Hi, I’m Hayley

I’m a Virtual Assistant and growth support specialist for ecommerce business owners who are tired of doing everything themselves.

I didn’t come into this work by accident.
I built and ran my own ecommerce business for years, juggling backend admin, content, customer support, Shopify updates — all while navigating motherhood and real life. I know exactly how heavy it can feel when your business is growing, but you’re stuck doing the tasks that drain your time and energy.

Soleil Growth was created to give business owners the kind of support I wished I had — flexible, reliable, and done by someone who actually understands ecommerce.

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Support that IS calm, capable, and 100% reliable

I believe good support should feel seamless. You shouldn’t have to chase updates, over-explain tasks, or worry about whether things are being handled properly.

My role is to bring structure, clarity, and consistency to the backend of your business — quietly keeping everything running smoothly so you can focus on leading, creating, and growing with confidence.

work with me

your business

supported properly

my services

  • Perfect if you need help staying on top of the day-to-day.

    Includes:

    • Inbox and diary management

    • Client admin

    • Document management

    • Task support

    • General backend organisation

    Best for business owners who want consistent, reliable admin support.

  • For established businesses that need structure, systems, and oversight.

    Includes:

    • Workflow and system optimisation

    • Project management

    • Team coordination

    • Launch support

    • Operational oversight

    Best for CEOs who want to step back from operations and focus on growth.

  • Best for one-off tasks, short-term projects, or extra support during busy periods.

    From system setup to launch support or admin clear-outs, this option offers flexibility without a long-term commitment.

What I bring to the table

Real Ecommerce Experience

I’ve been in your shoes. I understand Shopify, content systems, email flows, backend organisation, and the realities of running a business solo.

Support That Actually Makes a Difference

I focus on the tasks that business owners avoid or don’t have time for — the ones that quietly impact growth and consistency.

A Calm, Supportive Presence in
Your Business

You don’t need to explain everything or chase me up. I take ownership of my work so you can focus on the things that move the needle.

book a discovery call

happy clients

happy clients

What you can expect from working with me

My goal is to make your business easier to run, not add more to your plate.

Clear, honest communication

Initiative and problem-solving

flexible support

Respect for your time and Boundaries

Support that makes your business feel lighter

  • "Caroline completely transformed my business!"

    Client Name

  • " I went from feeling stuck to hitting new revenue goals"

    Client Name

  • "Caroline's support was truly game-changing!"

    Client Name

If you're ready I'm ready

If you're ready I'm ready

Let’s talk about the support

your business actually needs.

Lets Go!